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Quality Forward’s Earth Day Asheville Concert
In support of Quality Forward creating a clean & green community!
Background & Quality Forward
Event Concept
Target Audiences
Event Promotion
Levels of Sponsorship
Sponsor for 2 Years and Save!
Contact Us To Sign up Now
Background and Quality Forward
Asheville has become an environmentally conscious community. There are sweeping efforts to support “green” building and preservation of our areas’ natural beauty. Mayor Terry Bellamy, in her “State of Asheville” address, stated that the top two goals for the city were #1: Clean and #2: Green.
Quality Forward is a volunteer-based organization and affiliate of Keep America Beautiful that for 35 years has been working to achieve a Clean and Green Asheville and Buncombe County through community organizing, education and environmental stewardship.
Walk down any street in downtown Asheville, drive on our major thoroughfares or enter any of the city’s gateways and you will take in the beauty of the trees and landscaping Quality Forward has planted over the years. In fact, Asheville has been recognized as Tree City USA for 27 consecutive years as a result of these labors. Signs of the organization’s efforts can be seen in virtually every neighborhood in Buncombe County. Thousands of trees have been planted, miles of streets have been adopted and kept clean, common areas have been beautified, and families have been strengthened through neighborhood playgrounds and green spaces.
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Event Concept
Asheville is known for its cultural “scene” and the plethora of excellent singer/songwriters and musicians is appreciated throughout the area. The cultural arts community is also environmentally conscious and becoming more active.
To bring community focus to sound “green” practices and environmental stewardship, Quality Forward has chosen Earth Day (April 22) as the date for its first annual Earth Day Asheville music showcase to be held at the Orange Peel. The event will feature the winners in six music genres, including Jazz/Blues/R&B; Bluegrass/Old-time; Americana/Country/Acoustic; Latin/World/Reggae; Rock/Funk/Dance; and Electronic. $1,000 cash awards will be presented to each winning band in each music category. Bands from the 23 western North Carolina counties are eligible to enter by submitting a CD of two songs with a $20.00 entry fee, and after passing the initial screening process, will be entered into the online voting contest. Through their media sponsors, Earth Day Asheville will promote the bands’ gigs in the western North Carolina region and encourage the community to vote for their favorite bands online at Earth Day Asheville’s website.
Between music sets there will be a fashion show featuring Asheville’s own recycled and vintage clothing designers, and a kickoff reception featuring locally produced foods and beverages.
Proceeds will be used to launch Quality Forward’s 35th anniversary Asheville Litter Free/Asheville Green Pride (ALF!) campaign, a community-wide education, awareness and community action initiative.
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Target Audiences
The event will appeal to a wide range of individuals who are interested in the cultural arts in Asheville. A pre-concert VIP reception featuring locally produced appetizers and beverages will appeal to a more affluent audience; the concert general admission will be affordable for all audiences; and a post-concert dance party is targeted at the GenY audience.
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Event Promotion
This will be a media and web-driven promotional campaign that will begin with the announcement of the event in early February and run continuously up to the event. The competition will be announced via electronic and print media sponsors, a My Space page, web-based community event calendars and an email blast. The community will be driven to the Earth Day Asheville website to vote. Flyers will be posted by “street teams” at music venues and community bulletin boards. Bands will enter the competition and will assist in promoting it by enlisting their fans to spread the word and encourage voting. The event web page, flyers and media sponsors will announce the entries and their appearance schedules so that voters can experience their music live prior to the final vote. A weekly announcement will go out listing the contestants’ rankings to continue the buzz about the event.
Event sponsors to-date (February 11, 2008)
- EarthFare (main sponsor)
- The Hands of Sean Perry
- Jimmy White Construction
- Pepsi Cola Bottling Company
- Cynthia Andros Designs
- Sundance Power Systems
- Mast General Store
- Biltmore Iron and Metal
- GDS (Garbage Disposal Systems)
- McGill and Associates
- Home Trust Bank
- Mayfels
- Nest Organics
- Asheville Waste Paper
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Sponsorship Levels and Benefits
$5,000 – Earth Champion - event branding opportunity: Quality Forward’s Earth Day Asheville presented by EarthFare. Company name and logo on all promotional materials (ads, web site, flyers, etc.); company named on all media releases; link to company website on Earth Day Asheville site; company representative introduced at event; Ten VIP passes (includes reception, concert seating, invitation to all pre-event activities); stage sign at the event; company logo and information featured in slide show at event
$1000 Band Sponsor: Stage sign during sponsored band’s performance (your choice of one of six genres) and announcement of sponsorship at event; company name on all promotional materials (ads, web site, flyers, etc.) and link to company website on Earth Day Asheville site; four VIP passes (includes reception, concert seating, invitation to all pre-event activities); company logo and information featured in slide show at event;
opportunity to meet sponsored band members.
$1000 Earth Advocate: Company name on all promotional materials (ads, web site, flyers, etc.) and link to company website on Earth Day Asheville site; event signage; four VIP passes (includes reception, concert seating, invitation to all pre-event activities); company logo and information featured in slide show at event
$500 Earth Steward: Company name on all promotional materials (ads, web site, flyers, etc.) and listing on Earth Day Asheville website; event signage; two VIP passes(includes reception, concert seating, invitation to all pre-event activities); company information featured in slide show at event.
$250 Earth Friend: Listing on Earth Day Asheville website; event signage; one VIP pass (includes reception, concert seating, invitation to all pre-event activities); company name featured in slide show at event.
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Sign Up For Two Years!
Businesses that agree to sponsor the event for two years can lock in their sponsorship fee. This first year’s sponsors will be given first right of refusal for 2009 event.
Contact Us To Signup Now
For more information and to secure your sponsorship position...
CALL
LYNDAJOY STORER AT 828-254-1776 OR 808-3808
EMAIL
lyndajoy@qualityforward.org
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